VK Pixel is a marketing tool that allows you to track visitors and their actions on your site for re-targeting purposes. Using the pixel, you can show ads to the VKontakte users who have visited your website or mobile app and performed certain actions there.

Follow the instructions below to connect VK Pixel to your site.

Step 1. Accessing your unique code

Firstly, sign up or log in to your VK advertising account.

Open Retargeting in the left menu, navigate to the Pixel tab and click Create pixel:



In the pop-up window fill in all the necessary fields about your site and click Create:



Tip: to collect an audience from all website subdomains, it is required to enter the address in the following format: *.yourdomain.com.

Copy the unique code next to To use pixel in JavaScript API, you need its code:



Step 2. Connecting VK Pixel

Navigate to the Settings of your site and open the Integration tab:



Press on the VK Pixel field and enter the unique code to receive data from the forms:



Publish your site for the changes to take an effect.

Tip: for more information on how to create your audience or edit the pixel visit VKontakte Help Center.
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