Site title and description (meta tags) are HTML tags that give search engines more information about what the page is about. These are displayed on the search results pages in Google, Bing, etc.:



It's generally recommended to add a unique page title and description for each page you’ve got.

Adding page title and description

To set up the meta tags, open the site's editor and navigate to the pages menu in the toolbar:



Open the settings of the page by clicking on the "gear", proceed to the SEO tab and click on Edit page info:



Add page title, description and keywords — words and short phrases by which users search for products and services. Click Done once you've finished:



Tip: the optimal length of the title is considered to be 70-80 characters. The standard site description length for Google is 150-160 characters.

Don't forget to publish your site for the changes to take an effect.

Important: the changes may not be reflected in the search engines immediately. It may take up to 3-14 days for them to crawl the site and add it to their index. To speed up the process, add the site to the Google Search Console and request indexing.

If you are looking for some help with the necessary SEO settings, request one of the SEO packages from our experts.
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