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Site title and description (meta tags) are HTML tags that give search engines more information about what the page is about. These are displayed on the search results pages in Google, Bing etc.:

To set them up, open the site settings in your account, select the General info tab and add the Site title and Site description here:

Note: The optimal length of the title is considered to be 70-80 characters. The standard site description length for Google is 150-160 characters.

It's generally recommended to add a unique page title and description for each page you’ve got.

For that select the page while in the editor, go to the settings and switch to the SEO tab. Click on Edit page info:

Add page title, description and keywords - words and phrases by which users search for products and services :

Tip: Set up the H1, h2, h3 header tags for your website to help structure a page in a way that search engines understand what it’s all about without “reading” through the whole content.

For the changes to take effect, make sure to publish the site.

Important: the changes may not be reflected in the search engines immediately. It may take up to 3-14 days for them to crawl the site and add it to their index. To speed up the process, add the site to the Google Search Console and request indexing.

If you are looking for some help with the necessary SEO settings, request one of the SEO packages from our experts.
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