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Alt-text is the image description that allows search engines understand what's on the image itself. It should be added to the meaningful images on the site - those which actually relate to the services/business represented.

To add it, click on the image settings:



Then add a brief description here:



For the changes to take effect, make sure to publish the site .

Important: the changes may not be reflected in the search engines immediately. It may take up to 3-14 days for them to crawl the site and add it to their index. To speed up the process, add the site to the Google Search Console and request indexing.
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