The Facebook pixel is a code that collects data to help you track conversions from Facebook ads, optimize ads, build targeted audiences for future promotions, and re-market to people who have already taken some action on your website.

With the help of our tools, you can integrate your Facebook Pixel to track the activity on the whole site.

Important: this feature is available only for Pro sites.

Step 1. Accessing the Pixel ID

For that, open the Pixels tab in your Events Manager account and create a pixel for your site.

Note: detailed instructions on how to create your pixel can be found in Facebook Business Help Center.

Open your Pixel and proceed to the Settings tab:



Copy the Pixel ID to your clipboard:



Note: your Pixel ID must be unique. The code that is presented on the screenshot above is just an example.

Step 2. Connecting Facebook Pixel

Open the Settings of your site and navigate to the Analytics tab:



Click on the Facebook Pixel tab and paste the requested ID in the corresponding field:



Publish your site for the changes to appear live.

Done! Further steps on how to manage your Pixel can be found in the Facebook event setup guide.

Published on: 03 / 10 / 2020