If you add links to some external resources, you may want to disallow search engines to follow them. In this case, you can set up "nofollow" tags for links.

"Nofollow" is a signal to search engines that you don’t want to vouch for the content of the page you refer to. This is useful if, for example, you are not entirely sure that the links are trustworthy, or you don't want to redirect traffic from your site to other sources. In this case, be sure to put the "nofollow" tag on the link. This way, you indicate to the robots that they should not pay attention to the link.

Adding "nofollow" attribute for all links on a page

Firstly, open the site's editor and navigate to the pages menu in the toolbar:



Open the settings of the page by clicking on the "gear", proceed to the SEO tab and toggle on Don't follow links on this page (nofollow):



Hit Done and publish your site for the changes to take an effect.

Note: not all external links need to be closed with the "nofollow" tag. If you refer to a well-known and reliable site (for example, Statista, Apple, NY Times, etc.), such link will give you more promotion in search engines, because Google quickly defines their authority.

Adding "nofollow" attribute for a specific link

If you have set a click action for an element on your page (e.g., button, text, or image) and direct your site visitors to an external resource, you can add the "nofollow" tag for this specific link.

Hover over to the Settings of this element by clicking on the "gear":



Then, toggle on the Don't follow this link (nofollow) option in the new window:



Don't forget to publish your site for the changes to take an effect.

Important: the changes may not be reflected in the search engines immediately. It may take up to 3-14 days for them to crawl the site and add it to their index. To speed up the process, add the site to the Google Search Console and request indexing.
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