Pop-up scenarios and limitations
Increase your lead counts and convert visitors into paid clients with refined tactics for the pop-up display. To reach its maximum effectiveness, the window should be shown at the right time and in the right place, where the visitors are the most susceptible to your message.
Depending on your purpose, pop-ups can be shown on different stages of visitors' interaction with your website — when they are scrolling through your products and services page, when they enter the blog, or even when they are about to leave your site. You may combine various pop-up triggers, but bear in mind that sometimes they may override each other.
See the guide below to learn more about pop-up scenarios and limitations.
Important: The option of adding a pop-up is available for Pro sites only.
Once you've opened a Triggers tab in the Pop-up settings, you'll see the different actions to make the window appear in front of the visitors:
It's generally recommended to set only one trigger per each pop-up on your site — thus, the pop-up won't be overused, and it will be easier for you to decide the relevant time for it. Don't forget to select the Frequency setting — how many times it will be shown on the published site:
Tip: Use the "Every time" option wisely as it can interrupt the user experience on your site.
Opening a pop-up after the page load might be useful for welcoming visitors on your page. For example, providing them a possibility to contact you or subscribe to your newsletter.
However, once the visitors land on your page, they probably know very little of you, so it's better to display the offer after he/she shows some engagement with your content. Thus, you can reward them with a discount, or ask to fill an order.
Tip: To choose the best timing for your pop-up, analyze the average time spent on the pages with the help of Google Analytics.
Specifications:
You can combine the Show after page load settings with the Show on exit intent option. Thus, you can set both the Entry pop-up with the welcome message and the Exit pop-up to convince the user to stay on the page for longer.
You can't combine the Show after page load and Show on scroll triggers for your pop-up as the action would be unclear.
If you combine the triggers, the Frequency condition can't be set to each of the parameters separately.
Opening a pop-up on scroll allows you to show exactly what a visitor needs when it's most relevant — for example, you could set a pop-up to appear with a purchase button when a visitor scrolls to a specific product section, etc.
Specifications:
If you set a Scroll to block action somewhere on your page and the visitor moves to the block which is below the scroll depth set (e.g., the page opened in the middle), the pop-up is displayed instantly.
If the scroll trigger is on, the location is determined by the bottom of the viewport. If the page is smaller than the viewport, the pop-up is displayed instantly.
Opening a pop-up when the user is about to leave your site is a great way to show a simple but creative block with a friendly and irresistible offer — for example, a special promo code for the services.
Specifications:
If the exit intent option is on, the pop-up is displayed once the cursor leaves the viewport (e.g., the visitor hovers over the bookmarks panel in the browser).
This condition only works for desktop.
We don't recommend to use the Every time frequency option with the exit intent as it would be too persistent for your visitor.
Important: If you haven't specified the Selected pages for your pop-up, the window will be shown the first time a user visits any page on your site. If the switch is on, the pop-up will be displayed on the selected pages only. If none is selected, the pop-up is not displayed.
Learn more about how you can enable the pop-up on your live site in the Setting the pop-up triggers article.
Depending on your purpose, pop-ups can be shown on different stages of visitors' interaction with your website — when they are scrolling through your products and services page, when they enter the blog, or even when they are about to leave your site. You may combine various pop-up triggers, but bear in mind that sometimes they may override each other.
See the guide below to learn more about pop-up scenarios and limitations.
Important: The option of adding a pop-up is available for Pro sites only.
Pop-up scenarios and limitations
Once you've opened a Triggers tab in the Pop-up settings, you'll see the different actions to make the window appear in front of the visitors:
It's generally recommended to set only one trigger per each pop-up on your site — thus, the pop-up won't be overused, and it will be easier for you to decide the relevant time for it. Don't forget to select the Frequency setting — how many times it will be shown on the published site:
Tip: Use the "Every time" option wisely as it can interrupt the user experience on your site.
Scenario 1. Showing the pop-up after the page load
Opening a pop-up after the page load might be useful for welcoming visitors on your page. For example, providing them a possibility to contact you or subscribe to your newsletter.
However, once the visitors land on your page, they probably know very little of you, so it's better to display the offer after he/she shows some engagement with your content. Thus, you can reward them with a discount, or ask to fill an order.
Tip: To choose the best timing for your pop-up, analyze the average time spent on the pages with the help of Google Analytics.
Specifications:
You can combine the Show after page load settings with the Show on exit intent option. Thus, you can set both the Entry pop-up with the welcome message and the Exit pop-up to convince the user to stay on the page for longer.
You can't combine the Show after page load and Show on scroll triggers for your pop-up as the action would be unclear.
If you combine the triggers, the Frequency condition can't be set to each of the parameters separately.
Scenario 2. Showing the pop-up on scroll
Opening a pop-up on scroll allows you to show exactly what a visitor needs when it's most relevant — for example, you could set a pop-up to appear with a purchase button when a visitor scrolls to a specific product section, etc.
Specifications:
If you set a Scroll to block action somewhere on your page and the visitor moves to the block which is below the scroll depth set (e.g., the page opened in the middle), the pop-up is displayed instantly.
If the scroll trigger is on, the location is determined by the bottom of the viewport. If the page is smaller than the viewport, the pop-up is displayed instantly.
Scenario 3. Showing the pop-up on leave intent
Opening a pop-up when the user is about to leave your site is a great way to show a simple but creative block with a friendly and irresistible offer — for example, a special promo code for the services.
Specifications:
If the exit intent option is on, the pop-up is displayed once the cursor leaves the viewport (e.g., the visitor hovers over the bookmarks panel in the browser).
This condition only works for desktop.
We don't recommend to use the Every time frequency option with the exit intent as it would be too persistent for your visitor.
Important: If you haven't specified the Selected pages for your pop-up, the window will be shown the first time a user visits any page on your site. If the switch is on, the pop-up will be displayed on the selected pages only. If none is selected, the pop-up is not displayed.
Learn more about how you can enable the pop-up on your live site in the Setting the pop-up triggers article.
Updated on: 12/05/2023
Thank you!