Starting a blog is a great way to create fresh content for your customers and drive search traffic to your website. Besides, blog develops and strengthens relationships with your existing and new visitors — by posting topics that resonate with your market, you can build trust with your target audience through high-quality content that they find relevant.

With blog on Weblium, you can easily:

create posts and edit their content;
add an author bio;
optimize post titles, descriptions, URLs, and keywords for search engines;
set a date for your blog posts;
add lists, images, and video blocks to your posts;
unpublish posts or save them as drafts;
change the layout of your blog feed and customize the preview of the posts.

At this moment there is no possibility to:

share posts on social media straight from the site;
add your own code or third-party widgets in the posts;
add several authors;
schedule the publishing of the posts;
change the size and the style of uploaded images.

Follow the instructions below to start blogging.

Important: the blog feature isn't available for sites under the Landing Pro subscription.

Getting started with the blog

First, add a Blog App in your site's settings and create your first post. Follow the instructions in the article Adding and setting up a blog to see how you can edit text formatting, upload the images, insert videos from YouTube, or add lists, etc.



Note: even the invited contributors can manage the blog posts — share the access to your site with your copywriters, clients or team members to elaborate on the site easily.

Improve the ranking of your website by adding specific SEO settings for your blog posts — choose the preview, edit the title, and much more.



It's not a revelation that Google is thirsty for fresh content. Thus, when companies create blog posts consistently, they are constantly providing search engines with new content to index. This is also an opportunity to insert the relevant keywords and topics that your future customers will use to search for the types of services or products that your business offers.

Tip: learn more about SEO basics to understand how you can promote your site and improve its position in search results.

When you are ready to launch your blog, choose how to display it on a live site.



You can either place a blog feed on your site's existing pages or create a separate Blog page. The first option is better for those who are planning to keep the clients informed about the company's news and write a few blog posts per month. If you pursue the goal of converting blog traffic into paying customers and plan to write multiple blog posts, consider the second option.

Moreover, blog feed is the same block as others on Weblium — you can enrich its look by adding new elements, changing the background, etc. For that, follow the steps in the article Changing the design of a block.

If some posts in the blog aren't relevant anymore or should have stayed in the drafts from the beginning, see how to unpublish it or delete the blog completely in the article Managing blog.

Now, to identify the best tactics for your blog posts and track the users' engagement, set up the Google Analytics on your site. We also recommend connecting the Hotjar to see users' behavior on the blog with heat maps.

Even though the blog's functionality is quite basic, we're eager to keep up with the continuous improvement of the Blog App with your needs in mind. Let us know how to improve Weblium Blog to enhance your blogging experience via chat or at support@weblium.com.
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